Guest Post Article by: Tony Viardo, CEO at Astor + Blue Editions
Astor + Blue Editions has put its entire first season’s list of e-book titles on a holiday promotional sale for $0.99 or $1.99. The sale will continue through January 7, 2013.
So how many articles have we read about E-books and
Digital Publishing this year? For anyone who generally follows the book world
(rabid book-lover, book-blogger, industry pro, or casual reader), we’re literally
inundated with the amazing numbers—“E-book sales up 125% (again) over the 175%
they were up from last year’s 225% increase!”—and equally amazing technological
announcements—“Next Fall, the new ZimWittyZoomDitty tablet not only updates
your Facebook and Goodreads friends whenever you snort in disgust … it cooks
dinner for you at the same time!”
This leads many to take at least casual stock of what’s
going on/going to happen to the “Publishing World” as we know it. And if your friends are like my friends
(hardcore print book consumers), that stock is usually pretty morbid (sharp
Greenwich Village angst not included): “Print
books are doomed, so are brick-and-mortar stores. Goodbye literary quality. Oh and some pajama-wearing
techie living in a basement with a laptop is going to be the new Sulzburger;
we’ll all have to bow down!”
If you (or that good friend of yours) fall into the mortified
category, my take (for what it’s worth) may come as positive news: E-books are not, and will not be, the Grinch Who Stole Christmas; in this
case, the “Print World’s” bacon. Now, as the owner of a “Digital First”
publishing house (Astor + Blue Editions)
my opinions may easily be written off as self-serving and invalid. But bear with me for a minute… these are
fact-based observations and I might just make sense (Someone tell my mom and
dad).
As someone who earns a living from publishing, I have to
follow numbers and industry trends as closely as possible. And while some see doom and gloom for Print,
I see exciting developments for both Print and E-book formats. What do the numbers show? Digital book revenue is skyrocketing, print
revenue is declining. Natural conclusion? E-books are killing print books. But not so
fast. Historically, Print revenue has always seemed to be declining (even
before E-books were invented), but that doesn’t mean the book market is
dying or shrinking.
We have to remember that in fact the book market is growing.
Readership always grows because population
always grows. Every year, new readers
enter the vast pool of the club that is “adult readership,” (despite Dancing
with the Stars). And every year more readers are being born and theoretically being
inspired by Ms. Crabtree’s elementary reading class. **So why the decline? Readership grows gradually, but the sheer
number of books and book vendors grow exponentially, showing an investment loss
almost every year. (Basic statistics: the widening universe makes it look like
a shrinking pie when it isn’t).
So what does this mean?